MCD Blog

Blogs are the opinions of the bloggers only, and do not necessarily represent every Democrat or the Monroe County Democrats However, the MCD sponsors this blog to express and share the many ideas within our party.

Push-Pull Polls and Mario S.


I recently was victim of a telephone survey.  A very sweet woman with inflections in English that betrayed Chinese as the first language, posed question after question about the 2014 PA elections, each prefaced with the qualifier: “Would it make you more inclined or less inclined to vote if you knew ….”  This was a classic push-pull poll.  For those unfamiliar with the term, the effort was not seeking truth to report on voter preferences.   A push-pull poll is a propaganda device intended to test which phrases or issues provoke the voters.  Sociologists and Political Scientists look down on push-pull polls because they are really advertisements and negative campaigning.  They provide a candidate with a way of spending money supposedly for “research” but also as a means of influencing voters.  It is two-for-one stuff and a sign of a candidate’s desperation.

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